Some of the most common questions we get are “does my website need a blog?” or “do you really need a blog for your business?”
A blog is a gateway to helping new and existing customers become acquainted with your brand and the products or services that you offer.
Blogs are a great way to naturally incorporate keywords into your website, increasing the chances that Google will rank your website against related content and connect you with users who are searching for those terms.
Table of Contents
Why Your Business Needs a Blog
Long story short, more blogs = happy search engines = more website traffic = increase in leads/sales
Content builds your brand
Whether you’re launching a new brand or breathing new life into an existing one, content marketing can help communicate your unique brand values and personality. We put real thought into your tone of voice and the topics we write about, ensuring that they fit your style.
Blogs help you rank
If you want to increase your authority in the eyes of search engines such as Google – and in the process boost your rankings on the search results page – you need a good amount of useful, enriched content on your website.
Blogs drive traffic
While some content is time-sensitive, many pieces of content are evergreen – meaning that they will continue to resonate with your target audience months and even years after they are posted. This type of content will continue to drive traffic to your website with little to no effort long after it’s been published.
Blogs get you links
Having great content means that other websites will want to link to you, which leads to referral traffic, improved brand awareness, and increased domain authority.
Blogs build trust
Trust factors have become increasingly important since Google’s E-A-T update. That’s why we consider it our responsibility to ensure your content hub is SSL secure, has a good user experience, is underpinned by your internal experts, and shows off your credentials.
Blogs offer Audience Insight
The more you know about your target audience, the better you can serve them and appeal to them. Blog analytics (such as through Google Analytics ), feedback on the blog by readers, and comments on social media posts that link to your blog articles will help you to learn about what content is most interesting to your target audience, and what will increase engagement with them.
In addition, online customer reviews —a powerful marketing tool for small businesses—do not just happen on review sites.
Customers can provide important feedback about your business right on your blog, which is yet another reason why your business needs one.
Your blog creates an online archive of your business achievements and reflections throughout the years that you can refer back to time and time again. You see, the benefits of blogging aren’t just for your customers.
Things to know about creating blogs
There are many things to take into consideration when creating blogs from keyword research, blog structures, link building, and a list of Google’s ranking factors.
How much content does my blog need?
The number of blogs to post will be determined by your content and revenue strategy.
Websites like travel blogs rely on website traffic to make money from affiliates and ad networks, so they constantly need new content to increase their web traffic and revenue.
If you’re selling products or services, you won’t treat your website like a travel blog as you aim to sell products and services, and don’t really depend on clicks and views for revenue.
The freshness of content is important and can have a significant impact on your rankings, especially if you are a news-oriented website with a high domain authority.
Not all content is equal, no websites are the same. What works for one website might not work for yours.
What kind of content should I post on my business blog?
- How-Tos: For businesses that sell a product, consider creating a post about how to use it. Your post should include step-by-step photos, detailed instructions, and maybe even a video.
- Industry News: Current events in your niche.
- Infographics: Creating infographics for your blog is an effective way to provide valuable information while encouraging people to share something visually appealing.
- Lists: Listicle blogs take the basic information to create a list wherein your product would fall. For example: Top 5 SEO tips for businesses.
How will you know if the blogs you create are performing well?
Some content performance indicators may include:
- Number and quality of backlinks
- Referral traffic from referring domains
- Engagement on social platforms
- Traffic from social media platforms
- Average time on page
- App downloads
- User sign-ups
Blogs for your Business
The idea of starting a small business blog can seem overwhelming. We’re here to tell you that you absolutely can do it.
But it does take some time to do, and some practice to do well. If you want to accelerate your website’s inbound marketing strategy with business blogging, we’re here for you.
Click Experts offers content writing packages, complete with comprehensive keyword research, editing, and scheduling services, that features regular blog content.
Contact us for a website audit, and ask us for a content consultation. We would love to accelerate your website to drive more meaningful traffic and help grow your small business.