Clubhouse App: 5 things to know BEFORE diving in

Everyone is talking about the Clubhouse App. If you’re wondering what exactly is it, how it’s beneficial for your brand, or can I monetize Clubhouse, you’ve come to the right place?

What is Clubhouse App?

Clubhouse is a new type of social network based on audio-only. The app is used to host live podcast-style conversations and panel discussions, this offers networking opportunities and real-life interactions.

The company describes itself as “a new type of social product based on voice [that] allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.”

How does Clubhouse App work?

Clubhouse app allows you to join in conversations that are already happening or start one of your own.

These conversations are live voice recordings with moderators. The audience can actually raise their hands and ask a question, contribute to the conversation. 

There are thousands of rooms about different topics like travel, business tips, lectures, performances, book clubs and they are all available to listen to for free.

Anyone can start a room (conversation) and you can also join open rooms. There are open and private room options are available so you can talk to pals too.

How do I join Clubhouse?

Right now, not many people are on the Clubhouse App. The App was launched in May 2020 and only a few selected individuals received an invite.

The more you interact (join and host rooms) the more invites the app gives you. You can use these invites to invite anyone who has an iPhone.

At the moment, Clubhouse is only available on iPhone. No official statement had been released about when Clubhouse App will be available for Android users.

5 important things to know about Clubhouse App

Clubhouse App

Who created Clubhouse App

The app was developed by Silicon Valley entrepreneur Paul Davison and ex-Google employee Rohan Seth. The company was founded in 2014 and the beta version of the app officially launched in 2020.

Is Clubhouse the same as Podcasting

Clubhouse App is not the new Podcast. A podcast is an audio tool that you can embed on a website, share with newsletter subscribers, and leverage in your marketing toolbox. 

Clubhouse can be utilized to create engagement on a specific topic or continue a conversation from your latest episode. 

The main difference between podcasting and the Clubhouse App is that podcast audio is also available on the internet as long as its owner keeps it on the RSS feed, while clubhouse audio can’t be found in SERPS (the internet).

Can I monetize Clubhouse App

Yes, creators have found many ways to make money from Clubhouse. These are some of the most common ways:

  • Create brand partnership and host sponsored rooms.
  • Host free club and paid club or membership.
  • Post room recaps on your Youtube channel or blog and includes affiliate links.
  • Host a clubhouse conference with a panel.
  • Speak about your expertise and offer coaching services
  • Launch your product or service from the app.

Can I repurpose Clubhouse App audio?

No, the main rule of the app is that there’s no recording of conversations and they’re not saved. The audio doesn’t leave the app!

How many invites do you get on Clubhouse?

The number of invites you get on the app depends on how active you are. There is no specific formula to get more invites.

Are you on Clubhouse? Connect with me @LeratoLB


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