Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. It was released in October 2020, replacing the previous version of Google Analytics also known as GA3. GA4 provides advanced features and greater control over the data compared to its predecessor. It was designed to provide more comprehensive insights into user behaviour, campaign performance, and website engagement.
What is GA4
GA4 (Google Analytics 4) is the latest version of Google’s web and app analytics platform. It is designed to provide more accurate and actionable insights for businesses and organizations of all sizes.
One of the key features of GA4 is its ability to track and analyze user behaviour across multiple devices and platforms. This means that businesses can gain a more complete understanding of their customer’s engagement with their products and services, regardless of whether they are interacting with a website, mobile app, or other digital property.
Another major advantage of GA4 is its focus on machine learning and artificial intelligence. This allows for more advanced data analysis and prediction capabilities, such as identifying patterns and trends in user behaviour and providing personalized recommendations for businesses to improve their digital marketing strategies.
GA4 also offers improved data privacy and security, allowing businesses to control what data is shared and with whom. This helps to ensure that sensitive customer information is protected and that businesses are compliant with data protection laws and regulations.
Overall, GA4 is a powerful tool that can help businesses to better understand their customers and improve their digital marketing strategies. However, it is important to note that it is an advanced analytics platform and may require a certain level of technical expertise to set up and use effectively.
Difference between GA4 and UA
Google Analytics (GA) is a powerful web analytics platform that provides detailed insights into website traffic and user behaviours. The two versions of Google Analytics are Universal Analytics (UA) and GA4. While both versions are used to track website performance, they have some differences in terms of features and data collection methods.