Our client is a leading orthodontics practice with two locations in South Africa. The main website focuses on providing relevant content about the brand and product experience.
However, to reach online consumers looking for information about braces, cleft palate nam, and Invisalign. We decided to educate through enriched content via blog posts.
THE STRATEGY
One of the top goals of PS was to try and capture market share within the planning industry, we started with competitor analysis and keyword research, Overall, we wanted to see what drove traffic to the top competitors in this space and how we could use that to our advantage.
After researching their top four competitors, pulling low difficulty keywords that drove traffic for their websites, and determining the search intent behind those words we
THE RESULTS
With the help of the Click Experts team, a blog was launched for this client and the first post increased the visibility of non-branded keywords. This also helped the team expand the brand’s content strategy from focusing only on core brand content keywords to capturing new traffic with a data-driven, SEO-focused, topical content strategy.
In 6 months, their website accrued an additional 100K organic impressions with a clickthrough rate of 25%. The team is now using link-building strategies to improve rankings for all new blog content.
